WWE

WWE got it right giving Big E the WWE Championship on Monday Night Raw

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For a while, the WWE has been accused of being out of touch with their audience. On Monday Night Raw, they hit a home run.

The main event saw Big E cash in Money in the Bank and defeat Bobby Lashley to win the WWE Championship. It is his first reign as the companies main champion.

For many who have watched Big E go from the bodyguard and tag team partner to Dolph Ziggler, to one-thirds of a Hall of Fame tag team in The New Day, to now, the new WWE World Heavyweight Champion, it couldn’t happen to a better wrestler and human being.

Big E is the star the WWE needs. Why? They haven’t made any new ones in quite some time.

The WWE has resorted to bringing back John Cena, Bill Goldberg, Edge, Brock Lesnar and other part-timers to help when they are left scratching their heads. Why?

Because WWE has failed to build newer stars that can main event and carry the company when the part-time stars eventually leave. Who are the last ‘young stars” WWE built?

Roman Reigns. Seth Rollins. Finn Balor. Bray Wyatt. Braun Strowman.

A lot of their star power was made several years ago. Two of them don’t even work for the company anymore and may have been tired of being overlooked as far as to why they willingly departed from the WWE.

Drew McIntyre may be the last star that WWE bought into and built when he was the main event for Wrestlemania 36 and won thE WWE Championship. Although he didn’t get to enjoy it to the fullest since his title win over Brock Lesnar was without fans and his second one over Randy Orton was in front of virtual fans in the Thunderdome.

So for someone like Big E, at age 35, his time is now. Like back in February, Bobby Lashley’s time was now. Although unlike Big E, Lashley had already been a star and a world champion before.

With the rise of AEW and their focus on building stars like Maxwell Jacob Friedman, Sammy Guevara, Jungle Boy, Adam Page and now, Adam Cole, the WWE needed to find new stars to focus around.

They have a bright one in Roman Reigns, but he’s also a heel. A great heel. But he isn’t the hero. Big E can be that hero fans cheer for.

After all, he’s best friends with one of the most popular wrestlers in WWE history in Kofi Kingston and was by his side when Kofimania ran wild in 2019. It took 11 years for Kofi to be the star and main event talent the WWE needed. But he was the right choice then.

And now, after 12 years in the company, it’s Big E’s turn. He is one of the new stars that WWE desperately needs in its battle with a fierce competitor in AEW.

If you want to take the pulse as far as if the colleagues of someone are happy with the choice of a championship, check their social media accounts on a night someone wins a major title. Look at the flow of support Big E got from everyone, and not just in WWE too.



In case you missed it, the official WWE Twitter account even changed to “Big E is the WWE Champion.’ That’s when you know someone really popular is the main guy and in the driver seat of the company.

If the WWE needs any other suggestions as far as who they should build up as the next stars to go with Big E; Keith Lee, Karrion Kross and Damian Priest are those. Matt Riddle is too, although he’s currently part of the hottest tag pairing in WWE with Randy Orton as RK-Bro, the Raw Tag Team Champions and a team everyone loves.

When the WWE seized the reigns of the Monday Night Wars, they built stars like Stone Cold Steve Austin, The Rock, Triple H and Mick Foley, while WCW had the old guard like Hulk Hogan, Macho Man Randy Savage, Ric Flair and others.

WWE is dangerously close to being what WCW was back in 1999 and 2000, before it was too late and got bought out and closed its doors. Only Vince McMahon will never left things get that poor. After all, his last two shows and pay per views hit home runs.

So for the future of WWE, putting the WWE championship on a new star like Big E was the right move to make. It really is a new day, yes it is.

And now it’s time to let Big E run forward as the flag-holder for WWE.

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Doug Rush

Doug Rush is entering his 18th season as a writer. His career dates back to when he was with The Asbury Park Press covering high school football, The Harlem Globetrotters and The Lakewood Blueclaws. In 2009, he joined Bleacher Report, covering the New York Yankees and New York Giants, amassing over 2 million reader views. After 2013, he left B/R to join Sports Media 101 to cover the Yankees and Giants. While with Sports Media 101, Rush was named to the Pro Football Writers Association of America. He was there until July of 2016. In January of 2018, Rush joined USA Today as part of the Giants Wire staff to cover the Giants. He is still currently with them, as he does weekly analysis for them during the season. In September, Rush joined Pro Sports Extra, where he will be covering MLB, the NFL, NBA, WWE and AEW. Doug is from Toms River, New Jersey where he has two children, Carson and Peyton.

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