Millennials are among the biggest fans in the world and they make up more than half of any team fandoms in any sports event globally. They feel very enthusiastic towards their own team that they affiliate themselves with them by buying different sports merchandise, following social media representations, and befriending other people who share the same interests. Since millennials boast that they are more socially adept and involved, most have an opinion or stand in almost anything. This is one of the reasons why almost every millennial has a sports event they are passionate about. The popularity of professional sports amplifies trends and fads that make people hooked.
Persona They Want to Emulate
In some cases, people become instant fans of sports because of a particular athlete who got famous due to reasons other than sports. Since athletes now are not just seen in the field or court but in advertisements, TV shows and other forms of media, people who get to know them outside of sports. This ignites a following among fans. Professional athletes become inspirations and icons that people try to emulate them by patronizing what they promote. Millennials also tend to be the biggest collectors of sports merchandise which includes the shoes promoted by their favorite player, baseball caps that represent their favorite teams, and even particular brands endorsed by teams. They are often the biggest attendees when famous players and teams are holding up events and fan meetups.
Even when you are not playing in the field or in a court, you can feel an adrenaline rush just by watching any games live. The excitement is shared by fan enthusiasts everywhere as they gather to watch games. This is in anticipation of breathtaking moments when their favorite team makes that fatal shot to win the game or when their favorite player is at the brink of missing out on a score. This is no different for when sports bettors take a chance on their favorite team. The anticipation of the results makes them both anxious and excited. According to HL8
There are millennials who get hooked on professional sports just because they don’t want to feel left out. This is largely the reason why people have the tendency to join a bandwagon, it becomes part of every conversation both virtually and in reality. It becomes a topic in the next outing with friends, breaks at the office, and social media posts. To become a social butterfly, you must be able to participate in these conversations.
There is so much to learn about millennials and their fondness of pro-sports. Most of the time, it is a reflection of their social culture and interests. Sports become an important part of their identity as well as a way to channel their excitement and preferences.