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Unibet Pennsylvania Creates Exclusive Steelers Casino Game for Local Players

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Unibet’s partnership deal with the Pittsburgh Steelers has taken another stride forward, as the announcement for a new live dealer game has been made. The game will have a Pittsburgh Steelers flavour to it, as gamers will get to experience a fully Steelers-themed title.

Unibet, which is owned by the parent company Kindred, linked-up with the Pittsburgh Steelers in August 2021, in a partnership deal that would see each other benefit mutually by promoting their brands.

 Kindred Brand one of the largest online gambling companies in the world, and operates several brands as well as Unibet such as, Otto Kasino, Vlad Cazino, Storspiller Storspelare, Maria Casino, Kolikkopelit, Casinohuone, Bingo.com, 32Red Online Casino. As Kindred Brand is a Swedish based company, it has a strong focus on Nordic players, but has over 30 million customers worldwide.

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The Game

The new live Blackjack title is a real-time casino game which carries the Pittsburgh Steelers brand, and has been created by industry leading developer, Evolution. The release of this new game is an extension of the brand partnership between Kindred Group and the Pittsburgh Steelers team, which at 88 years old, are the seventh oldest franchise in the NFL. The new game is exclusive for players in Pennsylvania state, and will provide customers with a second to none interactive gaming experience, as well as showing their support for their favourite NFL football team.

Other Connections in Sport

Unibet is further increasing its visibility across the NFL after already having a partnership with another NFL franchise, the Philadelphia Eagles. The iGaming giant became the NFL team’s official sportsbook partner in 2020. Unibet is now visible to over 20 million spectators via the partnership with the Philadelphia Eagles and adds around a further 13 million through the Pittsburgh Steelers average number of viewers per game, bringing the brands total visibility to over 33 million people just through its NFL partnerships.

Unibet also have footprints in the NHL, as a partner of New Jersey Devils. This partnership came after the team played a game in the ice hockey-loving European country of Sweden.

In the UK, Unibet is visible through many different sports, such as football. Unibet is the official partner of Championship club, Middlesbrough, and is the official betting partner of Derby County, also of the Championship.

Unibet works in collaboration with the Professional Darts Corporation, where it sponsors the hugely popular Unibet Premier League and the Unibet European Championships. The Premier League has seen a huge growth in television viewers year on year, and events at the O2 in London will pack out with over 100,000 fans.

Many Horse Racing races across the UK carry the Unibet brand too, with the brand sponsoring races at Kempton, Cheltenham, Wincanton, Lincoln, Haydock, Punchestown, and Sandown.

Work with the Pittsburgh Steelers

As part of the agreement, Unibet has worked closely with the Pittsburgh Steelers to provide fans with exclusive promotions. During the current NFL season, Unibet has already brought Unibet Tailgate Zone access to the fans during home games at the Heinz Field Stadium. Moreover, fans have had the chance to meet up with former Pittsburgh Steelers players. The promotions for fans continued, as Unibet launched its Mount Rushmore sweepstake, which gives fans a chance to win signed jerseys from four of their all-time favourite Steelers players, as well as the opportunity to attend the annual Steelers Hall of Honor inductee event.

Recognition for Excellence

Unibet is consistent with providing excellent service and is a keen advocate for responsible gambling. As such, has been recognised for its work by winning several gambling awards. In 2019, Unibet picked up the following awards:

• Sports Betting Operator – EGR Nordics Awards 2019

• Marketing Campaign – EGR Nordics Awards 2019

• Online Gaming Operator – International Gaming Awards 2019

•Corporate Responsibility Programme of the Year “Player Safety Early Detection System” – Global Gaming Awards 2019

• Mobile Poker Product – EGR Operator Awards 2019

• Mobile Casino Product – EGR Operator Awards 2019

• Affiliate Programme – EGR Operator Awards 2019

The following year, Unibet followed up its successes with even more awards:

 • Socially Responsible Operator – EGR Nordics Awards 2020

• Sports betting Operator – EGR Nordics Awards 2020

• Marketing Campaign – EGR Nordics Awards 2020

• Affiliate programme – EGR Nordics Awards 2020

• Socially Responsible Operator of the Year – International Gaming Awards 2020

• Online Poker Operator of the Year – International Gaming Awards 2020

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