After speculation of a possible stadium name change, news has came out that Dave Portnoy and Barstool Sports locked in a deal to be an official sponsor for a college football bowl game just a few days ago.

It was announced on Twitter via Chris Creamer that Barstool Sports is going to sponsor a new college bowl game. Titled as the ‘Arizona Bowl,’ Barstool will sponsoring and is going to become an exclusive streaming partner for the game live at the University of Arizona campus in Tucson.

“I’ve said many times that our ambitions at Barstool is to own the moon,” founder Dave Portnoy said in a statement to a post from SportsLogos.net. “This is a major breakthrough in that regard.”

The game will feature teams from the Mid-American and Mountain West conferences, and its seventh year of existence, Barstool is the third sponsor for the game joining Nova Home Loans and Offerpad.

Originally going to be broadcasting via CBS Sports, the Arizona Bowl will be featured exclusively on the Barstool Sports website/app and other social media sites.

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