Ball Bros Reportedly will sign with Roc Nation: Does this signal the end to the Big Baller Brand?

According to ESPN Lonzo, LaMelo, and LiAngelo Ball will sign with Jay Z’s agency Roc Nation. Also reported that Roc Nation will be negotiating Melo’s upcoming sneaker contract, the two finalist are reportedly Nike and Puma.

This is all significant news because this signals that the Balls Brothers are all in agreement to distances themselves from their father Lavar and move away from Big Baller Brand (BBB). As of recently BBB was relaunched with LiAngelo being the new face of the brand but this shows that the Ball brothers have different intentions. The future looks bright for all the brothers and this is a new change to point them in the right direction; Lonzo has thrived in his new city posting career high numbers across the board, LiAngelo finally signed with a G-League team and will probably get a Summer League invite, and Melo many consider him the number one pick in this years draft. I wish them all the best!

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