It appears that 2K Sports is very serious with its NBA 2K brand, as it’s now got a powerhouse player under its wing to promote it in the best way possible — no. 1 overall pick Zion Williamson.
The company announced today that it has signed the New Orleans Pelicans rookie to a multiyear partnership, and will integrate him into various consumer events and various social activations surrounding its basketball initiatives, including the upcoming NBA 2K20. You can get a glimpse of what might come with that in the commercial below, Next Up Featuring Zion Williamson.
The commercial also hints at some new additions that players will be able to check out in the forthcoming basketball sim next month. These include female referees for the first time (probably with the WNBA contests), as well as some ninja/karate themed headbands and other little things, which can probably be picked up with customization.
Said Williamson about the partnership, “I’m excited to officially join Team 2K and be a part of this global phenomenon, where people around the world can play as me. I’m ready to put my imprint on basketball culture and be a part of the team that represents what’s next in the sport.”
Williamson is the latest athlete to join the brand, alongside other favorites like Kevin Durant, Stephen Curry, Shaquille O’Neal and current NBA 2K20 cover stars Dwayne Wade and Anthony Davis.
“Zion represents the best of the NBA’s up and coming talent and we are excited to welcome him to Team 2K,” said Jason Argent, Senior Vice President of Basketball Operations at NBA 2K. “For more than 20 years, NBA 2K has identified and worked with the best basketball talent in the world. It’s been incredible to witness what Zion can do on the court and we’re excited to grow with him throughout his career.”
NBA 2K20 drops on September 6 for Xbox One, Nintendo Switch, PlayStation 4 and PC.