One of both Spain and Europe’s top club soccer teams, Real Madrid, recently agreed to a €1.1 billion sponsorship deal with Adidas. The new sponsorship deal means that Adidas will pay Real Madrid €110 million each year over the course of 10 years. A price that already is incredible, this could be just the beginning of a massive sponsorship deal with one of the world’s most prominent athletic brands. Adidas could potentially pay the club up to €150 million per year due to “a variable part depending on merchandising.”
Adidas has sponsored Los Blancos since 1998 and although their success in La Liga, Spain’s top club league, has not been up to their usual standard, the club has been a dominant force in the UEFA Champions League as the club has won four titles in five seasons. Even after losing star forward Cristiano Ronaldo to Italian club Juventus this off-season, Real Madrid will look to build on their current three peat in the Champions League. Real Madrid currently sits seven points behind FC Barcelona in La Liga. Following this massive sponsorship deal, the club now has an increased amount of spending power that they could potentially use on the transfer market to try to bring in even more star power than they already possess.