It was announced earlier this week that Barstool Sports have secured a partnership with Philips Norelco.
Starting later this month, the leading men’s grooming company will be sponsoring in many major events for Barstool Sports. The main events include the Barstool Breakfast radio show and Barstool’s The Rundown.
One of their main products, the brand new Shaver 6000, will be featured as part of Barstool’s coverage of this Fathers’ Day weekend’s coverage of the U.S. Open golf tournament.
The new product will be used by Barstool Sports founder Dave Portnoy to showcase the perfect look as he seeks to conquer the famed Pebble Beach golf course in California.
“Philips Norelco believes that men should do what feels right, and we’re excited to be sponsoring Barstool Sports to showcase our innovation in action,” said Marci El-Deiry, Senior Marketing Director of Personal Care, Philips North America, on the partnership.
“Our male grooming solutions such as OneBlade Face + Body and Shaver 6000 have cutting-edge technology to help men achieve their look with confidence and assist them in their never-ending pursuit to be true to themselves.”
Philips Norelco’s future plans as part of their sponsorship include sponsoring Barstool’s the Barstool College Football Show in August. The show is to provide an on-campus atmosphere at their taping sites from Barstool Sports.
The show will also feature an opportunity for college football fans to show off their game face and shave to their creative using Norelco’s OneBlade Face + Body product.